Defined term

Primacy Effect

Primacy Effect: The name given by political scientists to the observed phenomenon that voters give preference to the first candidate listed in a RACE,…

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Election Administration

Definition

The name given by political scientists to the observed phenomenon that voters give preference to the first candidate listed in a RACE, regardless of political party. The effect can be reduced through BALLOT ROTATION. Also POSITION EFFECT.

Sources

1
Electronic Voting Glossary
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